The company’s move from roofandfloor.com to roofandfloor.thehindu.com is part of RoofandFloor’s evolution to a strong brand in the Indian real estate space, powered by its strong association with India’s trusted newspaper group, The Hindu.
RoofandFloor has changed its domain from roofandfloor.com to roofandfloor.thehindu.com to further strengthen its association with The Hindu Group. The domain change better reflects the company’s brand and unique positioning as one of India’s fastest-growing real estate sites.
“This is an exciting change for us and one that marks a strategic step in our evolution and future direction as India’s most trusted portal for real estate,” said Gowri Shankar Nagarajan, CEO and Co-founder, RoofandFloor. “Our commitment to the Indian homebuyer is as strong as ever, and this new domain is a reflection of our continued association with The Hindu Group’s legacy and heritage.”
The new URL change is part of RoofandFloor’s evolution to be a leading Indian real estate brand. Over the past 140 years, the Hindu Group has built a reputation for trust and transparency. And over the past four years, since its inception, RoofandFloor has built a reputation for innovation and quality. Combining the two creates a new identity for RoofandFloor that builds on this history while opening new opportunities for growth and expansion.
“Before migrating RoofandFloor to the new domain, we had a soft launch a few weeks ago after a lot of planning. Changing the URLs of more than 7 Lakh pages was challenging, but our research showed us that evolving the domain to the Hindu Group would be an appropriate move for us,” said Thejaswi Udupa, Product Head, RoofandFloor. “Over the next few months, we will closely monitor user activity on the site and obtain feedback on the new domain,” he added.
Under the hood, RoofandFloor continues to offer homebuyers a clutter-free experience of home buying. With industry-leading features such as TruePrice and verified and true listings as well as unbiased professional support from real estate experts through its Home Buying Advisory Service, RoofandFloor has emerged as one of India’s most trusted real estate portals. Over the last few years, RoofandFloor has helped build thousands of connections between homebuyers and builders through relevant listings for new properties.
“With this new URL, we look forward to starting the new chapter of another exciting journey at RoofandFloor, with the core idea that first set it in motion- changing the way India buys homes,” said Gowri Shankar.
About RoofandFloor
Launched in September 2014, RoofandFloor comes from The Hindu Group, bringing with it 140 years of heritage and trust. RoofandFloor helps homebuyers realise their dream by delivering Content, Community, and Commerce on a single platform. RoofandFloor’s mission is to become the trusted partner for homebuyers.