Finally, you have decided to sell your property. While we understand that it can be difficult if you have spent a considerable period of time in this home, nevertheless, you must focus on the right selling strategy for your property. Like any other marketing strategy, your attempt should focus on the unique selling propositions of your home.
In this article, we list out 10 factors that are likely to increase the selling price of your home by 2X. Knowledge of these will also help you in setting the right price for your property.
Corner homes
Corner homes appraise better than other properties in the same community. When you are selling a corner home, you must play up the benefits such as privacy, ample sunlight, and fresh air.
Ample sunlight
Let as much natural light in as possible. Light-filled homes are brighter and look more spacious. No wonder that light-filled homes appeal to the aesthetic senses of all potential buyers.
Vastu-compliant
Many people in India are keen to purchase homes that are Vastu-compliant. If your home is Vastu-compliant, then you can be sure of an easy and smooth sale. If you are not sure if your house is Vastu-compliant or not, then you can get it checked by an expert, and if required, can make the necessary changes recommended.
Read more: Vastu Tips
Floor of the flat
Depending on the city and area of your property, you may fetch more or less money depending on the floor of your apartment. In some cities like Hyderabad, flats on higher floors have more value than the ones on a lower floor, whereas, in cities such as Bangalore, it may depend entirely on the locality of your property, and hence you should market your property accordingly.
If your apartment is on a higher floor, you can always stress on factors such as view, sunlight, and fresh air.
Amenities
Another important USP of any property is the amenities, and hence if you are trying to sell a flat or apartment, you must stress on the available amenities such as swimming pool, round-the-clock security, Club House, or any other facility.
Adequate parking space
Integrated parking space is another USP of living in apartments. While marketing the property, you must stress how the buyer need not pay anything separately for the parking lot (as the price is often included in the sale price.
Locality
Whether your home is on a highway or is nestled in a quiet location, whether you have a scenic view from the balcony or are surrounded by homes all around, you must know how to market the locality aspect of your property. You must also know to flaunt the advantages of living in that location.
Security
Having said the above, if your house is in a locality with very sparse population, or in an area where there are frequent robbery and threats, then you must consider working on its security aspect before you put your house on sale. It is recommended that in such a case, you invest to strengthen the security of your home.
Read more: Ensure Safety at Home with These Gadgets
Near expressway, highway, or Metro Rail connectivity
As mentioned earlier, you must not let any opportunity to flaunt the location of your property. If it is near any expressway, highway or Metro, you must market it accordingly. You must stress how living in such a house can bestow buyers with easy connectivity to all other parts of the city.
Developer’s/builder’s reputation
[bctt tweet=”The builder’s reputation plays a major role in the sale of your house.” username=”RoofnFloor”]In metro cities, buyers are conscious of the builder’s reputation and hence look for properties developed by reputable builders. If your property is built and developed by such builders, then you can get your property sold much faster and easier.
All said and done, the above-mentioned points are just indicators, and you should be able to identify all the important USPs of your house before you actually start planning a marketing strategy. If you highlight the USP of your property smartly, you can be sure of a quick, smooth, and profitable sale.
