For first-time homebuyers, finding the right home can be a daunting task. The market is flooded with options, information on projects can often be misleading, and narrowing down your choices can be stressful. Being India’s only homebuyer-centric real estate portal, we understand that!
After all, that’s why we designed TruePrice ® – an industry-leading innovation to give you the real price of a property, and now RoofandFloor launches a new feature – Popularity.
Prospective homebuyers can now sort out some of the most popular projects in their city at the click of a button. Trust us, at times, following the herd can be the easiest way to zero in on your decision in an informed manner!
Why popularity?
Whether it is a news portal or an e-commerce site, the first thing that grabs our attention is the “most popular” lists. We often like to see what others are reading or buying online.
“The popularity feature is a navigation tool for homebuyers to see the trending projects in their cities,” says Ujjwal Joshi, Senior Product Manager, RoofandFloor.
“Today we are inundated with properties online, and having a go-to list of the most popular properties just makes the task easier. Also, seeing what others are looking at can make the home buying experience less overwhelming for first-time homebuyers,” believes Ujjwal.
So, how is the popularity score calculated?
A lot of thought has gone behind the rating. RoofandFloor combines several algorithms to determine the popularity of a particular project. These include:
- Total searches for that project
- Visits and sessions
- User actions such as downloads of brochures or TruePrice ® information
All the property listings on the portal are assigned a score that will be updated each week, giving you the latest trending properties!
Where can you find this feature?
The popularity feature is available on RoofandFloor’s listings pages, product description pages, and search result pages.
You can also filter Popularity to see the most popular projects on your results page.
“At RoofandFloor, innovation is the core of our business strategy. We are constantly innovating on our features to improve the homebuying experience. While the portal is already equipped with some great features, there was a dire need for an exceptional yet highly practical feature. So, we developed the ‘Popularity’ feature to make the home buying experience far smoother for our customers,” said Gowri Shankar, Co-Founder and CEO, RoofandFloor.
